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If ever there was a designer who deserved the term “rock star” it is likely to be Paula Scher. The American graphic designer started her career working with not one, but two of the world's biggest record labels and at her peak produced some 150 album covers a year – including classics such as Boston's eponymous 1976 debut album.
In order to be able to select and apply appropriate typefaces within your designs you will need to consider some important points about the letterforms themselves.
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