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b alexander

Beth Alexander
BA (Hons) Graphic Design


"Project: Branding for ‘Daring’ Perfume

"The main aim for my Final Major Project was to design the branding for a new perfume, entitled Daring, being released onto the market. This consisted of designing a logo for the company of the perfume, a logo for the perfume itself, the packaging, and the design of the perfume’s bottle. Furthermore, I also created a design campaign to promote the perfume to the target market selected; women between the ages of 20 and 34.

"The theme chosen for the brief was ‘Making the ordinary extraordinary’ and so as such the branding, packaging and overall product needed to stand out from those of competitors within the perfume industry. In order to do this, all designs created took inspiration from the theme of Dada, reflecting its unconventional, iconoclastic and entropic style."




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“Styles come and go. Good design is a language, not a style.” –Massimo Vignelli

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Interactive Design Institute

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East Lothian

EH21 7PB

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  Quality Assurance Agency for Higher Education
  ABC Awards
  University of Hertforshire
Reimagine Award 2015
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