BA (Hons) Graphic Design
"The main aim for my Final Major Project was to choose a brief that would be the most challenging to date. This brief would also push me out of my comfort zone and would require my best work for its solution. The main objective for this brief was to take the existing identity for Adobe Creative Cloud and reimagine it for a youth audience. The challenge was to devise a campaign that is inspiring enough to appeal to young creatives.
"This brief required a diverse approach, thinking big and being experimental, but with consideration for the Adobe brand, I have kept in line with Adobe’s brand guidelines and have made them fit seamlessly within the design. This logo reflects the way the creative cloud seamlessly connects users to tools that are capable of anything; this is the core of the creative cloud. This design is inspirational, imaginative, and highly creative, by fusing hand-crafted elements with digital tools, it has resulted in a truly original piece of design."
“Styles come and go. Good design is a language, not a style.” –Massimo Vignelli