BA (Hons) Graphic Design
"My work showcases my love for illustrative branding and finding design solutions for a variety of creative briefs including brand identity, book cover design and environmental graphics.
"I love exploring handcrafted techniques to develop ideas and I find that this element of experimentation leads to the formation of unique and often unexpected outcomes.
"For my Final Major Project I tackled the theme of identity, specifically environmental graphics and place-making, developing a series of city banners and hoarding designs for Gloucester. The aim was to create a highly visual design that would raise the profile of the city, encourage more visitors and engage the community. I took inspiration from the heritage and history of the city, using the Arts and Crafts Movement and the cathedral’s architecture as a springboard for ideas. The result is a handcrafted, illustrative design that is fluid and dynamic and works across a wide range of collateral."
“Styles come and go. Good design is a language, not a style.” –Massimo Vignelli