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n lacon

Natalie Lacon
BA (Hons) Graphic Design

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"My main areas of interest lie in branding and packaging design, which is the perfect discipline to enable me to incorporate my passion for design and illustration. I also enjoy book cover design and the challenge it brings, hinting at the narrative without giving anything away.

"My Final Major Project was a self-initiated brief to create the name, brand identity and packaging for a new tea company. Research suggests a decline in tea consumption and buying everyday tea has been described as a very dull experience (Hawkes, 2013). The challenge was to make the brand original, memorable and capable of brand blocking, while preserving the history and the traditional English custom of drinking tea.

"I currently work as a freelance graphic and web designer for start-ups and small businesses, taking a multidisciplinary approach to projects, which enables me to provide the best outcome for my clients."




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“Styles come and go. Good design is a language, not a style.” –Massimo Vignelli

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Interactive Design Institute

Stuart House



East Lothian

EH21 7PB

Freephone: 0800 917 1118

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  Quality Assurance Agency for Higher Education
  ABC Awards
  University of Hertforshire
Reimagine Award 2015
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