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Albert Ongesa
BA (Hons) Graphic Design


"Based on the requirements of the brief, I chose to use the semiotic element of a “shield”, as a symbol of protection to the local tea producers, as well as to present the cultural identity of the people of Kenya to the outside world.

"To create an undertone of the culture of the peoples of Kenya, I chose to incorporate different names of teas from different tribes, as well as other national languages of countries that played a significant role in the tea industry in Kenya, on the inside of the main package design.

"I also included “Product of Africa” and “Produce of Kenya”, to try and make it known that even though the product is international, its roots and identity lies with the people of Africa, and specifically Kenya.

"I incorporated the symbiotic relationships between humans and other organisms within the ecosystem, and to that effect I chose the water hyacinth in Lake Victoria as the main raw material for the package, as well as other recycled paper for sustainability reasons."



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