Jacky Hoi Hung Cheung
BA (Hons) Graphic Design
"The Final Major Project is a module in which I could really explore my own ideas further, in relation to how I'd like to progress within my practice. This is a great opportunity to develop really exciting work and refine my style and skills.
"'Identity' is the theme for my project. I've created a premium tea gift collection around the concept of the Chinese zodiac and horoscopes, promoting this cultural tradition through an innovative approach and contemporary tone of voice. It demonstrates my professionalism and confidence as a practitioner, showing my creative skills throughout the project development.
"The ritual of tea drinking in both eastern and western cultures has provided a wealth of research areas. It was also enlightening to explore the concept of 'orientalism' and 'semiotics' as a way to interpret my infographic and packaging design."