BA (Hons) Graphic Design
"I have selected a number of designs produced during my time at IDI, gathering examples which display my interests as an avid reader and sportsperson.
"My first design was produced for the yearly Penguin Book Cover competition, where I experimented with photo-manipulation and lighting. Next, I'm showcasing my personal brand identity with business cards and a promotional booklet. The third project is another competition - this time a promotional advertisement campaign for GAP, targeting student 'freshers'.
"Lastly, my Final Major Project was to produce an interactive promotional campaign for Wimbledon, with a focus on concepts that the audience had to interact with using sound, touch, and sight. With a theme of turning everyday objects into extraordinary interactive pieces, each element attempts to instigate audience activity - from the concept itself, to the online promotion.
"The main tag-line - "Dream it. Live it. Wimbledon it." - summarises the campaign's main purpose of promoting a healthier lifestyle, whilst linking the client, Wimbledon, to this new way of life."
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