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The Interactive Design Institute (IDI) is the UK’s leading provider of online courses in Art and Design. IDI is an innovative company, which has revolutionised the delivery of accredited design education through its unique online provision.

We are seeking a commercially focused, passionate and enthusiastic individual to join our Marketing team in the role of SEO Specialist. You will be responsible for the SEO strategy and implementation.

Although predominantly based within the marketing team you will be expected to have a complete understanding of the IDI business and will be responsible for aligning our digital marketing activity with our business objectives.

We expect the successful candidate to have relevant experience in a digital marketing environment as well as experience of working as part of a busy team. The main requirements of the position are:-

Duties and responsibilities

  • Understand bigger picture marketing strategy and online marketing strategy and be able to align strategy with key SEO activities and goals
  • Be proficient in conducting keyword research and ensure delivery of onsite search engine optimization techniques
  • Keep up to date with changes in search engine rankings, new developments, Google algorithm updates and react accordingly
  • Use key analytics tools to track and measure SEO performance, test, tweak and constantly improve
  • Monitor SEO performance across a set of key metrics and leading indicators such as rankings and site authority
  • Track and make recommendations  and implement technical improvements for SEO
  • Implement campaigns that drive SEO performance, creating a pipeline of content demand to be sourced by the content team
  • Work with the content and marketing team to ensure content creation and distribution is in line with SEO objectives
  • Work together with the PPC agency to develop holistic campaign plans across channels
  • Ensure a continuous stream of high authority back links are being created from relevant high authority sites around the web
  • Continuously drive improvements in campaign performance
  • Conducts regular competitor analysis to ensure our plan is in line with the competition
  • Present reports to the management team as required


Required Skills and Experience

  • At least two years’ experience within the SEO industry
  • Experience within a similar role in an agency environment – highly desirable
  • Educated to degree-level in Marketing/Business/IT
  • Experience in technical SEO-crawl errors, data mark-up, xml sitemaps etc
  • Strong working knowledge of the latest SEO techniques and algorithm updates
  • Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
  • Strong HTML and CSS skills
  • A good working knowledge of Joomla, WordPress and other CMS platforms is desirable
  • Demonstrable experience in mobile SEO
  • Knowledge of industry standard tools and software solutions
  • Ability to identify trends and patterns within complex numerical data and present them in an understandable way
  • Ability to write effective online content
  • High level of proficiency in MS Excel and Microsoft Office packages
  • Excellent communication skills with fluency in spoken and written English
  • Ability to work on numerous projects at once, highly organised and able to prioritise workloads with excellent time management
  • Ability to identify and resolve problems in a creative way
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity and comfortable giving and receiving direct feedback
  • Team player yet self-motivated and able to work under own initiative with the ability to impart knowledge to others


Contract: Permanent, Full time

Salary: Starting in the region of £20k - £22k dependant on experience

Location: Musselburgh, East Lothian

How to Apply: Send an up to date CV and a covering letter, explaining how you can make a difference to our business and team to This email address is being protected from spambots. You need JavaScript enabled to view it.

“Styles come and go. Good design is a language, not a style.” –Massimo Vignelli

Contact us

Interactive Design Institute

Stuart House



East Lothian

EH21 7PB

Freephone: 0800 917 1118

International: +44(0) 131 777 9321

London: 0203 056 1098

From Mobile: 03303 320 030

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  ABC Awards
  University of Hertforshire
Reimagine Award 2015
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