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Design Masterclass – Designing the Retail Experience

The initial phases of a retail design project can often be very challenging. To succeed, you’ll need to create a proposal that’s relevant to your brand, and sets you apart from what’s already out there. Defining a clear brand statement at the start of the project can help make it more memorable and impactful:


Brian Proudfoot
IDI Tutor

Brian Proudfoot is a tutor for the Interior Architecture and Design programme. Brian has worked on a wide range of project types and scales including branded environments, service propositions, furniture and bespoke homeware products for leading international clients. His clients include Jaguar, BP, Etihad Airways, Emaar Properties, Nuffield Health, The London Architectural Biennale, Dubai Airport and EE.