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For the final major project, I produced a visual identity for an IT company that offers software solutions in multiple areas of the economy. As the business is constantly growing there was a need to appeal to the younger generations of prospective employers. To help with this I used flexible identities that allowed me to show the company’s values in a quirky and unusual way that resonated better with the target audience.

The final visual identity aimed to achieve a striking visual presence within the sector. During this project, as well as others, I paid special attention to gathering a thorough research base that allowed me to produce thoughtful and targeted solutions.

I am also keen to use handcrafted techniques as part of my ideas generation and development process. Mono-prints and lino-cut gave me numerous rich and exciting ideas that I used to realise in the projects presented here.

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