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Betelhem Messele

“I love to design creative, original and playful works. I use both traditional and modern techniques in my design process.

“For my final project, I choose “Making the Ordinary Extraordinary” as a theme to form a design brief. The brief is about branding an art exhibition with the title “Nature in Art”. It explores the role of nature in art, focusing on art students. The idea is to come up with an original design solution to signify the exhibition theme, with a potential to grab target audiences attention.

“To solve this design problem, I came up with the idea of using everyday objects in different perspectives. By using the title letter initials as a base, I created an Art Palette in tree form to express how nature informs art and design. To further reinforce the idea, I created a set of posters, showing different techniques which also illustrate the concept.”