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Good design can deliver the expected, unexpectedly. I, for one, wasn’t sure what to expect when embarking on my top-up degree having spent many years in the industry before starting this course.

As I progressed, each project helped me to dig a little deeper into my chosen subject matter, and really sharpen my own way of thinking. I found I was able to shake off some old creative demons and watch my work take on a new, fresh dimension.

My final project brief was to produce a motorcycle road safety campaign. For this, I enjoyed visiting historically significant biker haunts and motorcycle museums, to not rely on the internet for research. The result was a retro-styled safety campaign with a 1950’s feel.

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