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Estefania Gonzalez

“The purpose of this project is to explore the brand building process and create a versatile umbrella brand for Ecuadorian fine cocoa products.

“The first stage of the project is the naming research, followed by the conceptualisation of the brand experience.

“The idea of the logo is the freedom to feel – to enjoy the pleasure of the moment.

“It follows a clean and elegant design line to create a premium experience for the brand, while considering mobile first for the digital channels to build touch points according to the current lifestyle of the target.”