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IDI has helped me understand the value and importance of the design process and the need to research, explore and experiment in depth to generate designs that effectively communicate the intended messages to the identified target audiences.

The design style that I have developed tends to have a modern, clean, fresh and colourful approach, while my design solutions are mostly playful and practical.

Not only have the showcased projects allowed me to discover new materials and techniques for design, but they have also allowed me to delve into new thematics, broadening my knowledge and skillset, while developing unique and effective designs. These projects include packaging, print, digital, and branding design.

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