Jacky Hoi Hung Cheung
BA (Hons) Graphic Design
Jacky Hoi Hung Cheung travelled all the way from Hong Kong to be at the IDI Graduation Ceremony 2016. Along with his wife, Jacky joined us to not only celebrate his BA (Hons) Graphic Design award but also to receive the Achievement Award for his subject. We talked to Jacky about how he successfully managed to balance his studies with work, and the challenges of studying in his second language.
After Graduating, Jacky went on to become the Creative Director at Hong Kong based design agency Sharp Motion.
In 2018 Jacky was announced as one of the winners of the German Design Award in the category of Excellent Communications Design for his “Yun Tea” project.
Jacky’s Design Work
“The Final Major Project is a module in which I could really explore my own ideas further, in relation to how I’d like to progress within my practice. This is a great opportunity to develop really exciting work and refine my style and skills.
“‘Identity’ is the theme for my project. I’ve created a premium tea gift collection around the concept of the Chinese zodiac and horoscopes, promoting this cultural tradition through an innovative approach and contemporary tone of voice. It demonstrates my professionalism and confidence as a practitioner, showing my creative skills throughout the project development.
“The ritual of tea drinking in both eastern and western cultures has provided a wealth of research areas. It was also enlightening to explore the concept of ‘orientalism’ and ‘semiotics’ as a way to interpret my infographic and packaging design.”