Whether it is about raising awareness of a condition or promoting an educational institute, it is all in pursuit of making the audience stop and think, smile or act – reacting to our message.
In every case, I aimed to present my ideas in a way that offers a new perspective on the given topic and push the boundaries of the medium they were created in.
It was important to set a strong base for each identity, with flexible qualities in order for it to work on multiple platforms for a range of audiences. Times are changing, so do markets: this requires brands to adapt even their established profile to meet the demands.
When creating any new identity or campaign I keep the fluidity of design in sight, aiming to avoid it becoming obsolete or out of context.