My studies have been a visual journey to find the kind of designer and illustrator that I wanted to be. My love for working in watercolour and ink has now expanded to vectors and digital design.
I feel I am able to offer my clients solutions that fit with their briefs supported by strong rationales and engaging outcomes.
I am particularly proud of the rebranding of Al-Nassma (the Breeze in Arabic) chocolate packaging, that is based on the theme of ‘fragmentation’. I have visually recreated the soft breeze over the desert sands while updating the product to enter a competitive UK market for premium, point of origin chocolates.