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“Global warming is arguably the greatest challenge facing mankind. As an essential part of living, what we eat is of great importance, not just for our own health but for the well-being of our planet. For my final major project, I set myself the task of creating a series of inclusive images to stimulate a long-term cultural shift in meat consumption.

Meat in the Middle“, the title of my outcome, is a short interactive documentary that intends to encourage the ‘eat less meat’ message in today’s industrialised world. The friendly style of writing, that aims to turn the viewer into a more conscious consumer, is accompanied by moments of life that we can all relate to.”