“My interests lie in the disciplines of identity, branding and communication. I believe that a strong concept which engages with the audience should lie at the heart of any design. My personal design style is minimal, clean and contemporary, with a focus on concept.
“These selected pieces demonstrate my passion for communication through design. My Final Major Project is an anti-litter poster campaign that uses engaging graphics to encourage behaviour change. The target audience is primarily nature lovers and families with children.
“I have included a book cover design that communicates the essence of the book’s narrative, a logo design for the Design Museum, and a London Underground pocket map with a twist. I aim to create design that is inspiring and engaging. To this end, I strive to nurture a unique quality in every project that sets it apart from the rest.”