“My work tends to take on a critical view of cultural and social issues – which I deconstruct, reproducing simplified visual signs that I then reconstruct into new conceptual pieces.
“In preparation for negotiating a brief, the first step is to highlight my strengths and passions as a designer. I believe that finding yourself as a designer is a lifelong journey that adapts with the ever-changing trends that are constantly influencing the world around us.
“While I use a variety of processes and materials in each project, my research, idea generation and development methodologies remain consistent. The subject matter in each body of work determines the materials and final formation, often in a range of different media that can be interpreted through specific themes and meaning.”