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The FMP was a module which enabled me to refine my skills and realize my creative ambitions.

I created a campaign targeting youth between the age of 18 – 25. It focuses on developing a dedicated brigade/ team of youth to act as the eyes and ears of the community. So, I chose “identity” theme where I will create an effective brand identity for this campaign which called “TAM for Social Entrepreneurship.”

The design problem was to create an exciting campaign brand identity to attract volunteers who live in Qatar to be part of the solution to society’s problems. The design should be youthful, dynamic and have vibrant colors and the most refreshing design trends.

I started with an in-depth theoretical research which gave me the inspiration to build on existing ideas and designs, and I did an enormous amount of experimentation during this project from sketching to handcrafting.

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