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Raziane Hosenbux-Polin

BA (Hons) Graphic Design

My Journey with IDI has been a plethora of creative thinking, visual exploration, and self-discovery. Being passionate about crafts and having a penchant towards contemporary designs, this programme helped me to explore concepts and applications of crafts with modern design – whether it was branding, packaging, or campaign design.

For my Final Project, I took the challenge of revamping the brand identity of a software technology startup known as Inpleo. I have used symbolism and relationship patterns to create a modern design that would improve the company’s image and visual aspect of the brand. This was achieved by focusing on their tagline – interconnecting-intelligence – to create a logo that symbolized connecting dots and connecting data; the focus of the company.

The logo was also shaped to denote AI (Artificial Intelligence) which is an underlying theme of the company’s mission. Accompanying stationery items were also produced to complement the overall new identity.

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