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I believe that the best design tells a story to the client and engages them with a strong concept. My personal style is contemporary, minimal and fun. I believe rules help to make a better design, but best designs come when the rules are broken.

Using the theme ‘symbiosis’, my Final Major Project is a product label design for a company launching three new flavoured gins into the market. It talks about how humans, nature, plants and animals are all connected and in symbiotic relationship with each other.

My aim is to create a unique visual identity that is targeted at the right audience group but also keeping in mind the brand’s visual identity. Using collage, I was able to tell a story about the brand in a contemporary style that helps to connect best with the client and helps them to identify with the brand.

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