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Zoe Hargraves

MA Graphic Communication
IDI Featured: Design for Screens

I am a graphic design lecturer and freelance designer from Scotland. Much of my practice involves combining traditional and contemporary technologies and techniques, as in my major study where I have combined risograph printing with augmented reality.

My major study project, Discover Dundee, is an exciting new initiative designed to attract new audiences to the Scottish city. The city is enjoying a cultural renaissance with the opening of the £8 million V&A design museum.

The campaign reflects Dundee’s creativity and unique culture with a contemporary and innovative approach to branding and marketing. The identity is a dynamic system, inspired by the V&A building, which will evolve as the city develops. An augmented reality interactive poster campaign invites visitors to explore the city, scanning the poster to view animations.

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